Cookie Policy

Last Updated: September 8, 2025

We collect certain information by automated means when an individual visits www.pemlawfirm.com (our “Site”). By collecting this information, we learn how to best tailor the Site to our visitors. Like many companies, we collect this information through various means such as “cookies,” “web beacons” “pixels” and IP addresses, as explained below.

By continuing to use our Site, you are agreeing to our placing cookies on your computer in order to analyze the way you use our Site.

If you do not want to accept cookies in connection with the use of our Site, you must stop using our Site or must change your web browser controls as set forth below in the “Opting Out of Cookies and Additional Information” section.

COOKIES

Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites. Cookies assist in providing a more customized website experience. We may use cookies to tell us, for example, whether you have visited us before or if you are a new visitor, and to help us identify site features in which you may have the greatest interest.

There are two main types of cookies:

Session cookies: These are temporary cookies that expire when you close your browser. Session cookies allow the Services (as defined in our Privacy Policy.) to recognize your computer as you navigate between pages during a single browser session, allowing you to use the Services most efficiently.

Persistent cookies: These are stored on your computer between browsing sessions until they expire or are deleted. They allow the Services to remember your preferences and tailor services to you.

We may use both session and persistent cookies in connection with our Site. These cookies are used for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience while visiting the Site, as well as for online tracking purposes. We may also use cookies to gather statistical information about the usage of the Site in order to continually improve the design and functionality, to understand how visitors are using the Site, and to assist us with resolving questions regarding the Site.

In addition to cookies that send information to us, we may also use cookies that collect information and send it to our service providers. Further, where the Site allows you to access other websites from the Site using the links provided, the operators of those websites may use cookies in accordance with their own cookies policy, which may differ from ours.

WEB BEACONS

Certain pages on our Site may contain “web beacons” (also known as Internet tags, pixel tags, and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.

PIXELS

Certain pages on our sites may contain “pixels.” A pixel is a tiny, inconspicuous image or graphic that is embedded in an email or web page. Tracking pixels are not visible and are able to track and collect personal data on how a user behaves on a digital interface, including information regarding page visits, clicks, and conversions.

IP ADDRESSES

An IP address is a unique identifier that certain electronic devices used to identify and communicate with each other on the Internet. When you visit our Site, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what geographic regions our Site visitors come. We also may use this information to enhance our Site.

We may use one or more of these technologies to gather information and statistics regarding use of our Site. For example, we may collect aggregated information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. We also use site analytics and tracking information to generate various reports regarding use of our Site. These reports contain aggregated information about users’ use of our Site.

If you register on our Site we will use cookies to facilitate your registration and remember your preferences. It is not possible to register unless you accept the cookies used as part of the registration process. If you register on our Site, tracking and analytical information we collect may be linked to the other information we collect about you as part of the registration process, including your name and email address.

If you receive electronic mailings from us, we use technologies that track certain actions. We receive information that shows who opens our electronic mailings and whether links embedded in those mailings have been clicked on. This information helps us understand the effectiveness of the mailings and we may use the information to contact you about other events or services.

INFORMATION COLLECTED BY ANALYTICS PROVIDERS

Some of the cookies we use are “analytical” cookies. Our analytics provider (Google Analytics) allows us to recognize and count the number of visitors and to see how visitors use the site. We use this information to compile reports and to improve the way the Site works, e.g., by making sure that users are finding what they need easily. The following types of information are collected by our analytics software:

  • User’s location information, e.g., city, country/territory, continent.
  • User’s behavior, e.g., whether the user is a new or returning visitor, the frequency of visits/date of last visit.
  • User’s technology, e.g., operating system, network/service provider (ISP and network host).
  • Mobile information, e.g., whether the user accessed the Site via a mobile device and, if so, the type of device (brand, service provider, operating system, and input selection method).
  • Content viewed, e.g., pages, files, and directories clicked on; landing pages/exit pages; and search words (if any) used on the Site.

OPTING OUT OF COOKIES AND ADDITIONAL INFORMATION

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preference by setting or amending your web browser controls to accept or refuse cookies. Information about the procedure you are required to follow in order to modify your preferences can be found on your Internet browser provider’s website. If you choose to reject cookies via your browser, you may still use our Sites, though your access to some functionality may be restricted. Unless you have changed your browser settings so that it will refuse cookies as indicated, our system will issue cookies as soon as you visit our Site.

If you would like to review more details about the specific cookies that are used in connection with our Sites, please contact us by sending an email with your request to or submit your request in writing to us at: 

Rajiv D. Parikh, Esq.
Privacy and Security Officer
PEM LAW LLP
1 Boland Drive, Suite 101
West Orange, NJ 07052

UPDATES TO THIS COOKIES POLICY

We may change this Cookies Policy from time to time. Please take a look at the “LAST UPDATED” legend at the top of this section to see when this Cookies Policy was last revised. Any changes to this Cookies Policy will become effective when we post the revised Cookies Policy on the Site. Your use of the Site following these changes means that you accept the revised Cookies Policy.

CONTACTING US

If you have any questions about our information practices, please contact us by sending an email with your questions to or writing to us at: 

Rajiv D. Parikh, Esq.
Privacy and Security Officer
PEM LAW LLP
1 Boland Drive, Suite 101
West Orange, NJ 07052