Privacy Policy

Last Updated: September 8, 2025

PEM LAW LLP (PEM) respects your concerns about information privacy and security and is committed to safeguarding your privacy. We believe it is important for you to be familiar with how we collect, use, and disclose information provided to us, or that we have obtained from you, as well as the choices and rights you have regarding your personal information. This Privacy Policy describes our practices in connection with information we collect or use both online and offline:

  • Through our websites and blog sites (“Websites“);
  • Through social media properties (“Social Media“);
  • Through email messages that we send to you or receive from you (“Emails“);
  • Through the software applications made available by us for use on or through computers and mobile devices (“Apps“) (i.e., file transfers, extranets, client portals, etc.);
  • Through services we provide to our clients (“Client Services“); and
  • Through offline information provided directly to employees and recorded and stored as electronic data (“Direct Data“).

Collectively, we refer to the Websites, Apps, Social Media, Emails, Client Services, and Direct Data as the “Services.”

CALIFORNIA:  If you are a California resident, please review the “Additional Notice to California Residents” section below for important information about how we collect, use, and disclose personal information about California residents and the rights California residents have under the California Consumer Privacy Act (CCPA).

COLLECTION OF PERSONAL INFORMATION

Information we may collect about You:

“Personal Information” is any information that, either alone or in combination with other information, identifies you as an individual or relates to an identifiable individual. This includes:

Identifiers: Such as a name, alias, postal address, unique personal identifier (a device identifier; cookies, beacons, pixel tags, mobile ad identifiers, and similar technology; client, customer, or vendor number, telephone number, and other forms of identifiers), online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, and other similar identifiers.

Commercial Information: Including, without limitation, records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.

Characteristics of Protected Classifications Under California or Federal Law: Such as race, color, sex, age, religion, national origin, disability, citizenship status, and biometric information.

Online Activity: Internet and other electronic network activity information, including, without limitation, browsing history, search history, and other information regarding your interactions with websites, applications, or advertisements.

Geolocation Data: Precise location information about you or your device.

Personal Information is also known as “personal data,” “private information,” or “personally identifiable information.”

HOW WE COLLECT INFORMATION: 

We collect, and our service providers collect, Personal Information in several ways, including:

  • Through the Services: We collect Personal Information through the Services. This includes while operating our business generally, as well as when you visit our websites, sign up for our mailing lists or a newsletter, request Services, registration for seminars or other events we host or sponsor, or use Services that can be accessed only by authenticated users who have logged in.
  • Offline: We collect Personal Information from you offline. This includes when you participate in a contractual arrangement for Client Services, when you provide information in conjunction with our Client Services, when you interact with us as or on behalf of a client, or when you provide Direct Data.
  • From Other Sources: We receive your Personal Information from other sources, for example:
  • Publicly available databases and websites;
  • Service providers and third parties such as clients, representatives, other professionals or advisors, and government authorities;
  • Joint marketing partners, content providers, and event sponsors, when they share the information with us;
  • Individuals and entities to whom we provide Client Services, which may include your employer; and
  • Social media platforms.

If you do not provide the information requested, we may not be able to provide the Services. If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

USE OF PERSONAL INFORMATION

We and our service providers may use your Personal Information in the following circumstances:

When it is necessary to establish, exercise, or defend legal claims;

  • When we need to do so in order to provide Client Services or any other Services, or to comply with a legal obligation;
  • When we need to perform a contract we are about to or have entered into with you;
  • When it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those legitimate interests;
  • If you have already made the information public; or
  • If you have given your consent.

Specifically, we use your Personal Information for our legitimate business purposes, including the following:

  1. To provide Client Services, including:
  • Validating authorized signatories when concluding agreements and transactions;
  • Contacting individuals (including employees of institutional clients) in connection with providing Client Services; and
  • Responding to inquiries and fulfilling requests from our clients, administering client file(s), providing professional legal advice and counseling services, and managing our client relationships.
  1. To provide the Services to you and fulfill your requests, including:
  • Providing the Services to you, such as arranging access to your registered account, and providing you with Client Services;
  • Responding to your inquiries and fulfilling your requests when you contact us through one of our online contact forms or otherwise (e.g., when you send us questions, suggestions, compliments or complaints, or when you request other information about our Services); 
  • Sending administrative information to you, such as information regarding the Services, changes to our terms, conditions and policies, and notices as may be required by law or regulation; and
  • Allowing you to send Services-related content to another person through the Services if you choose to do so.
  1. To provide you with our newsletter, other marketing materials, and facilitating social sharing, including:
  • Sending you our newsletters, blogs, publications, legal updates, and mailings related to our seminars or events that we think may be of interest to you;
  • Fulfilling your event registration requests and provide Services, including seminars and other events; and
  • Sending you information about our Services and other information or news about our firm.
  1. To aggregate or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.
  2. To accomplish our business purposes, including:
  • Data analysis, which includes improving the efficiency of our Services;
  • Audits, to verify that our internal processes function as intended and are compliant with legal, regulatory, and contractual requirements;
  • Fraud and security monitoring, which includes activities to detect and prevent cyberattacks or attempts to commit identity theft;
  • Enhancing, improving, or modifying our current products and services;
  • Identifying usage trends, which includes understanding which parts of our Services are of most interest to users;
  • Determining the effectiveness of our marketing and promotions, so that we can adapt to the needs and interests of our users;
  • Operating and expanding our business activities, which includes understanding which parts of our Services are of most interest to our users so we can focus our energies on meeting users’ interests.
  • The particular “legitimate interests” upon which we and our service providers rely in processing your Personal Information include the following:
  • For purposes of carrying out business intake procedures: This includes using and/or obtaining information for the purposes of carrying out anti-money laundering, conflict, and other business intake searches.
  • For providing legal advice to our clients: This includes using contact data, data concerning your employment or business activities, and any other data relevant to the transaction, litigation, or other matter upon which we are advising. Where necessary in connection with the specific client matter (such as in criminal, employment, or pension matters) that data may include special categories of personal information (such as that relating to health) or information relating to criminal convictions and offenses.
  • For the purposes of marketing our services: This includes using your information for the purposes of promoting our business to you, if you request information about our services or indicate that you have an interest in receiving communications on legal topics, if you respond to invitations to events, or if you comment on our blogs or social networks. You have the right to ask us not to process your Personal Information for marketing purposes. You can exercise your right to prevent such processing at any time by contacting us as set forth below in the “Contacting Us” section or by following the link in the marketing emails we send to opt out or manage your email preferences.
  • For the functioning of our business and its operations: This includes using your Personal Information while operating our business, dealing with our insurance arrangements, facilitating a business sale, acquisition or restructuring, or for seeking external legal advice.

DISCLOSURE OF PERSONAL INFORMATION

We disclose Personal Information as necessary or appropriate, especially in connection with our contractual relationship with you, or when we have a legal obligation or legitimate interest to do so. This may include disclosure outside your country of residence. 

This includes the following:

  • To our third-party service providers, to facilitate services they provide to us. This can include providers of services that may be outsourced such as website hosting, Services-related consulting and monitoring, data analysis, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services related to meeting our clients’ legal needs or conduct our business operations. Our disclosure to these service providers is limited to processing Personal Information based upon our instructions. Note that by using certain Services to which you are able to post information and content (e.g., Social Media), or through which you are able to send messages, any information you post or disclose through these Services will become public and may be available to other users and the general public.
  • To comply with applicable law and regulations.
  • To cooperate with law enforcement, or public and government authorities. This includes responding to law enforcement requests and orders, or to provide information we believe is important. 
  • For other legal reasons. This includes enforcing our terms and conditions, and protecting our rights, privacy, safety, and property, and that of you or others.
  • In connection with a sale or business transaction. We have a legitimate interest in disclosing or transferring your Personal Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisors.

PEM does not rent or sell your Personal Information and we abide by the New Jersey and Federal Daniel’s Laws. 

OTHER INFORMATION

“Other Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. Often this information can be considered “sensitive information” under state and federal laws. This includes:

  • Browser and device information;
  • App usage data;
  • Information collected through cookies, pixel tags, and other technologies;
  • Demographic information and other information provided by you that does not reveal your specific identity; and
  • Information that has been aggregated in a manner such that it does not reveal your specific identity.

If we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed above in this Policy.

We and our service providers may collect Other Information in a variety of ways, including:

  • Through your browser or device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.
  • Using cookies. Cookies are pieces of information stored directly on the computer or device that you are using. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. To learn more about how we use cookies, please see our Cookie Policy.
  • Using pixel tags and other similar technologies. Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, manage content, and compile statistics about usage of the Services and response rates.
  • Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, applications, and online resources. You can learn about Google’s practices by visiting google.com/policies/privacy/partners and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.
  • IP Address. Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Services. We may also derive your approximate location from your IP address.

We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. In some instances, we may combine Other Information with Personal Information. If we do we will treat the combined information as Personal Information as long as it is combined.

SECURITY

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.

MARKETING OPT-OUT

If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out by following the unsubscribe instructions in any such message or by contacting us by email at . We will undertake efforts to comply with your request as soon as reasonably practicable. Please note that if you choose to discontinue receiving marketing-related emails from us, we may still send you important administrative messages, which you cannot elect to discontinue.

DATA PRIVACY INQUIRIES AND ACCESS TO PERSONAL INFORMATION

If you believe the Personal Information we have for you is inaccurate, incomplete, or no longer current, please contact us at so that we can update, remove, or correct the information as appropriate.

If you are a California resident, you may submit a request that PEM (i) disclose your Personal Information collected, used, or shared, or (ii) delete your Personal Information collected or maintained. Please review the “Additional Notice to California Residents” section below for more detailed information.

If you are in one of the following countries and accessing our Services, you can access, change, or delete your Personal Information: Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom.

If you would like to request to review, correct, update, suppress, object, restrict, or delete Personal Information that you have previously provided to us, or if you would like to request to receive an electronic copy of your Personal Information for purposes of transmitting it to another company (to the extent any of these rights are provided to you by applicable law), you may contact us by email at . We will respond to your request consistent with applicable law.

In your request, please make clear what Personal Information you would like to have changed, whether you would like to have your Personal Information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personal Information. For your protection, we may only implement requests with respect to the Personal Information associated with the email address that you use to send us your request, and we may need to verify your identity and obtain other relevant information before implementing your request. We will undertake our best efforts to comply with your request as soon as reasonably practicable and as required by law.

RETENTION PERIOD

We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services);
  • The length of time we have an ongoing relationship with you as our client and provide you with Client Services;
  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions or communications for a certain period of time before we can delete them); or
  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).

THIRD PARTY SERVICES

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties.

This includes any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Twitter, Apple, Google, Microsoft, RIM, LinkedIn, or any other application developer, application provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media.

SPECIAL NOTIFICATION ABOUT WEBINARS

Webinars offered as a service to users of the Services (“Webinars”) may be hosted by unaffiliated third-party vendors, and not by us.

Our third-party vendors require users to provide Personal Information. This Personal Information may include your name, telephone number, and email address. Users seeking continuing legal education credit also may be asked to provide their State Bar number(s). Please note that this Personal Information may be collected by our vendors or by us. We encourage you to read the privacy policy of our respective vendors, which control how such vendors handle Personal Information provided by you to register for and participate in the Webinars.

Additionally, our third-party vendors provide us with Personal Information about users of our Webinars. We use this Personal Information to track attendance, to facilitate future communication with such users, and for other purposes set forth in this Privacy Policy.

USE OF SERVICES BY MINORS

The Websites, Apps, Social Media, Emails, and Webinars are not directed to individuals under the age of eighteen (18), and we do not knowingly collect Personal Information from individuals under 18 for those services. At times, our Client Services include representation of individuals under the age of eighteen (18). We do not market our Client Services or the Services to individuals under 18.

CROSS-BORDER TRANSFER

Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers. By using the Services you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your Personal Information.

Some of the non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here). If we are required, in connection with providing Client Services, to transfer Personal Information from the EEA to countries not considered adequate by the European Commission, we will put in place adequate measures, such as the use of standard contractual clauses adopted by the European Commission, to protect Personal Information. You may request details by contacting us as set forth below in the “Contacting Us” section.

SENSITIVE INFORMATION

Except when required in connection with the Client Services the firm provides to you, we request that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religious, philosophical, or other beliefs, information related to sex life or sexual orientation, health data, biometric or genetic characteristics, criminal convictions and offenses, or trade unions membership) on or through the Services or otherwise to us.

ADDITIONAL NOTICE TO CALIFORNIA RESIDENTS

This Section applies only to consumers who are California residents, and to the Personal Information of those consumers that is collected by PEM. For California residents, Personal Information is defined by the CCPA as any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household.

This California Notice does not address or apply to:

  • Our handling of Personal Information that is exempt under Section 1798.45 of the CCPA;
  • Personal Information we collect about individuals who are not California residents, or;
  • Personal Information we collect about individuals acting in their capacity as representatives (“B2B contacts”) of our clients, prospective clients, vendors, and other businesses that we conduct business with, to the extent we use their Personal Information only in the context of conducting our business relationship with the respective business.

The CCPA requires certain disclosures about the categories of Personal Information that we collect and how we use it, the categories of sources from whom we collect Personal Information, and the third parties with whom we share it.

Our collection, use, and disclosure of Personal Information about a California resident may vary depending on the circumstances and nature of our interactions or relationship with such resident. 

We may collect the following categories of Personal Information (as defined by the CCPA):

  • Identifiers: Such as a real name, alias, postal address, unique personal identifier (a device identifier; cookies, beacons, pixel tags, mobile ad identifiers, and similar technology; client, customer, or vendor number, telephone number, and other forms of identifiers), online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, and other similar identifiers.
  • Commercial Information: Including, without limitation, records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.
  • Characteristics of Protected Classifications Under California or Federal Law: Such as race, color, sex, age, religion, national origin, disability, citizenship status, and biometric information.
  • Online Activity: Internet and other electronic network activity information, including, without limitation, browsing history, search history, and other information regarding your interactions with websites, applications, or advertisements.
  • Geolocation Data: Precise location information about you or your device.
  • For a more detailed discussion of our use of your personal information, and with whom we share your personal information, please see the “Collection of Personal Information” and “Use of Personal Information” sections above.

PEM does not rent or sell your Personal Information as that term is defined in the CCPA.

California residents have the right to request: (1) that PEM disclose what Personal Information about them we collect, use, and disclose, including the specific pieces of the Personal Information about them collected by PEM in the preceding 12 months (known as a “request to know”); and (2) that PEM delete the Personal Information about them collected or maintained by PEM (known as a “request to delete”).

If you are a California resident and would like to submit a request to know or a request to delete, you may submit your request in one of the following methods:

Submit a Data Access Request Form;

Email . You will be asked to complete the Data Access Request Form from line 1; or

Send a completed Data Access Request Form (found in the link from line 1 above) to the following address:

Rajiv D. Parikh, Esq.
Privacy and Security Officer
PEM LAW LLP
1 Boland Drive, Suite 101
West Orange, NJ 07052

Requests will be responded to, free of charge, within 45 days of receiving the request. Consistent with California law, you may only make two such requests in a 12-month period, and the information provided will only cover the information collected in the preceding 12 months.

In order to process a request, we will need to verify your identity. We may request two or more data points of Personal Information and other proof of identification depending on the nature of the request and the Personal Information requested to verify your identity.

As a California resident, you also have the right to designate an agent to exercise these rights on your behalf. We may require proof that you have designated the authorized agent to act on your behalf and to verify your identity directly with us.

UPDATES TO THIS PRIVACY POLICY

The “LAST UPDATED” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy.

CONTACTING US

PEM LAW LLP is the company responsible for collection, use, and disclosure of your Personal Information under this Privacy Policy.

If you have a complaint about our handling of your personal data, we would appreciate the opportunity to address your concerns directly and before you approach a regulator.

If you have any questions about this Privacy Policy, please contact us.

You can reach us at or at:

Rajiv D. Parikh, Esq.
Privacy and Security Officer
PEM LAW LLP
1 Boland Drive, Suite 101
West Orange, NJ 07052

Because email communications are not always secure, please do not include any sensitive information in your emails to us.

ADDITIONAL INFORMATION REGARDING THE EEA

You may lodge a complaint with a data protection authority for your country or region, or where an alleged infringement of applicable data protection law occurs. See ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.

PRIVACY POLICY NOTICE – FOR CLIENTS ONLY

Attorneys have been and continue to be bound by professional standards of confidentiality that are stringent. Therefore, we have always protected your right to privacy.

While providing our clients with certain legal services, we receive significant non-public personal information from our clients. 

If you are a client of PEM, you should know that all information that we receive from you is held in confidence, and is not released to people outside the firm, except as agreed to by you, or as required under an applicable law or ethical code. Even though the provisions of the Financial Modernization Act would allow PEM to share our client’s non-public personal information with a PEM subsidiary or other ancillary business entity, the rules of professional conduct prohibit this type of information sharing.

We retain records relating to professional services that we provide so that we are better able to assist our clients with their professional needs and, in some cases, to comply with professional guidelines. To guard our client’s nonpublic personal information, we maintain physical, electronic, and procedural safeguards that comply with our professional standards.